Get Your Free Website Audit — Find Out What’s Costing You Leads
Enter your website URL and get a professional audit report in two to three minutes — design, messaging, trust, conversions, and how you stack up against local competitors.
Scored on Google PageSpeed data and your site’s own markup — not opinions.
No account to create. We email you the PDF and we don’t sell or share your address.
Without the audit
After the audit
Guessing why visitors leave without calling
Know exactly which page is bleeding your leads
Assuming your site looks fine on mobile
See what phone users actually experience
No idea how you compare to competitors nearby
A side-by-side gap analysis, ready to act on
Generic advice from Google searches
A ranked fix list built for your specific site
Usually ready in two to three minutes. The clarity lasts a lot longer.
Not ready to submit your site?
Not ready? Get in touch and we’ll walk you through it →Privacy-respecting
No data sold or shared
9 audit dimensions
Design to conversions
Competitor comparison
See how you stack up
Exportable PDF report
Ready to share
A real audit. In two to three minutes.
Not a generic checklist. A professional analysis that reads your website the way a potential customer does.
Enter your website URL
Add your URL and optionally your business name, city, and industry for a more targeted analysis.
We analyze everything
Our system reviews your design, messaging, trust signals, conversion paths, mobile experience, and more.
See how you compare
We find 2–3 local competitors in your industry and compare your site against theirs across 11 criteria.
Download your report
Get a premium PDF with your score breakdown, specific issues, recommended fixes, and priority actions.
A Real Report. Not a Generic Checklist.
Your PDF includes a scored breakdown across 9 audit dimensions, a side-by-side competitor comparison, and a prioritised list of fixes ranked by business impact.
Website Audit Report
yourbusiness.com
vs. Local Competitors
You
62
Competitor A
71
Competitor B
58
Sample report — your actual scores and competitor data will vary.
How we score
Measured, not opinionated
Every point in your score comes from Google PageSpeed data and your site’s own markup. The judgement-based sections are shown as bands, and they carry no score weight — so nothing in the number is a matter of taste.
8 Areas We Analyze
Every audit covers the dimensions that actually determine whether a local business website converts visitors into calls, form fills, and leads.
- Design & Visual Clarity
- Does your site look trustworthy and professional at first glance?
- Messaging & Value Proposition
- Is it immediately clear what you do and who you help?
- Trust Signals
- Reviews, credentials, certifications, and social proof — are they present?
- Conversion Paths
- Are there clear, well-placed calls to action throughout the page?
- Mobile Experience
- Does the site function and look good on all screen sizes?
- Page Speed & Performance
- Is your site fast enough to hold attention?
- Competitor Comparison
- How do you stack up against 2–3 local competitors across 11 criteria?
- Contact & Accessibility
- Is it easy for visitors to reach you, regardless of ability?
Built for Local Service Businesses
This audit was designed for businesses that rely on their website to generate calls, form fills, and local leads.
- HVAC & Plumbing Contractors
- Dentists & Medical Clinics
- Law Firms & Attorneys
- Real Estate Agents
- Restaurants & Cafés
- Home Renovation & Remodeling
- Accounting & Financial Services
- Marketing & Creative Agencies
If potential customers visit your site before calling you — this audit is for you.
Frequently Asked Questions
Your Audit Is Just the Beginning
Your report tells you exactly what to fix and what it’s likely costing you in lost leads. If you’d like professional help acting on those findings, ExcelaStudio offers website design and optimization services built specifically for local service businesses — from a full redesign to targeted conversion improvements.
See How We Can Help